KIPP Brand Center

A brand isn't just a logo. A brand is the sum of all touch points, both active and passive. Every conversation that you have with someone about where you work is a touch point for KIPP's brand.
And what you say affects our students.

KIPP Brand Guidelines Cover

KIPP Brand Guidelines

At KIPP, we have bold goals. To reach those goals, we need to inspire students and families to enroll, teachers and leaders to join us, funders to invest in us, and colleges and community organizations to partner with us. We can only do that if we have a strong, recognizable, credible brand. This document is designed to be a collective resource for big KIPPsters both seasoned and new a starting place and a point of reference as you communicate about KIPP.

Download Here

Brand Resources

KIPPsters – check out KIPP Share for more “how to” guides and branding resources. If you don’t have a KIPP Share account, fill out this form to request one!

KIPP Image Library

Photo Library

KIPP prizes its professional photography; please use it! To download from the Flickr account, right click on the photo and choose your download size. In printed publications, please give credit to our photographer, Ethan Pines. Photos are property of KIPP Foundation and cannot be used to represent anything or anyone but KIPP.

Go to Flickr

KIPP Video Library

Video Library

KIPP has a big video collection, and we encourage you to use and share our videos. To download videos, click the download button in the lower left corner. We encourage you to share our videos through your events, social media, etc.

Go to Vimeo



The logo comes in both Illustrator and PNG files. When using the logo in Word or PowerPoint, be sure to maintain the aspect ratio of the logo (don't stretch it).

Download KIPP Logo



If you aren't sure how to install a new font on your computer, check out these resources for PC and for Mac.

Download KIPP Font

KIPP Collateral

Print Materials

Looking for professionally printed materials to hand out or signage to hang up? Reach out to Chad Spader, Director of Creative Content and Strategy at KIPP Foundation, to connect with preferred network vendors.

Email Chad Spader

PowerPoint Template

Please note that this template has master pages in it. If you aren't sure how to use master pages, check out this resource: PowerPoint Best Practices. When you finish making your PowerPoint, delete the unused master pages to reduce the size of the PowerPoint file.

Download PowerPoint Template



Need KIPP shirts or travel mugs? The new online KIPP merch store has thousands of KIPP-branded products with no minimum order requirement.

KIPP Merch Store


CMYK: 85/59/0/22 100/84/38/29 60/25/0/0 32/8/0/0
RGB 37/86/148 23/52/91 96/162/215 167/207/238
HEX 255694 17345B 60A2D7 A7CFEE
PMS 653C 533 C 284 C 544 C
CMYK: 0/63/95/8 0/50/100/0 0/28/100/0 2/11/99/0
RGB: 226/116/37 247/148/30 254/188/17 254/218/0
HEX: E27425 F7941E FEBC11 FEDA00
PMS: 158 C 144 C 1235 C 108 C
CMYK: 68/0/100/24 31/0/100/0
RGB: 67/149/57 188/214/49
HEX: 439539 BCD631
PMS: 370 C 382 C
CMYK: 25/40/65/0 20/21/21/37 13/11/18/6 3/4/5/0
RGB: 196/154/108 141/134/133 207/204/193 244/239/235
PMS: 7515 C 415 C 7527 C 7541 C

Thanks for visiting the KIPP Brand Center!

Let us know if you have any feedback or questions.